A self-motivator with 6+ years of experience within the marketing and social media industry. I’m seeking to diversify my skills, advance my career and work with an expanded portfolio of clients within a social media and content-focused role.

Summary

  • Strong background in writing, social media and marketing communications

  • Demonstrates excellent leadership skills in developing an additional source of revenue

  • Constantly developing and testing new strategies on my own social channels

E X P E R I E N C E

Freelance Content Creator & Social Media Specialist

 

Samantha D Souza, Toronto Realtor for Century 21 | Toronto | February 2023 - Present

  • Created a branding strategy for Samantha’s new real estate career including logo design, font, and branding colour choices, etc.

  • Manages and creates a monthly content calendar, providing timely real estate tips and advice across Instagram, Facebook, and TikTok

Dainolite Lighting | Mississauga | March 2023 – Present

  • Research industry-related topics for monthly newsletters

  • Write and edit Dainolite’s newsletters and blog

  • Upload newsletters to Dainolite’s MailChimp account and send out on a monthly basis

Monogram Communications | Vancouver | June 2020 – Present

  • Social Media Manager for Monogram’s social platforms and clients (implements social media strategy, manages budgets, social content and community engagement)

  • Writer for the agency’s top clients (web copy, radio spots, marketing materials)

Elevate Beauty Lofts | Toronto | Jan 2020 – March 2023

  • Researches topics and SEO for monthly newsletters and site revamp

  • Creates and manages the content calendar, writes social captions and monthly newsletters

  • Helped launch their sister social site, Shear Therapy on Instagram and YouTube, as well as their podcast, the Hot Seat

  • Created and launched Shear Therapy’s website

TalkShop | Vancouver/Toronto | March 2020 - September 2020 / April 2021 - June 2021 / December 2022 - June 2023

  • Writing and editing social content

  • Community management for the agency’s clients including Milestones, Faris Team, Level, etc.

Zoompass Holdings Inc. | Toronto | Feb 2020 – Sept 2020

  • Lead writer for the website redesign and press releases

Midfield Interactive | Dundas | 2016 – Feb 2020

  • Lead writer for the agency’s core clients including JTI, HIRO, Cadillac Fairview and more

  • Developed pitch decks and other forms of presentations for potential clients

Think Geek Speak | Toronto | 2016 – 2017

  • Developed creative copy for the agency’s core clients such as Nike, Addidas, Walmart and more

  • SEO-related research required

Creative Content Specialist

 

Porter Airlines - Toronto, Ontario

January 2015 - November 2018

  • Co-created and managed Porter Airlines’ blog, re:view (2018, reached 600k in total gross revenue, projected to surpass 1 million in Q4 2019 with a $100k budget)

  • Assisted in creating content for all social media channels and web copy

  • Assisted the Creative Director with liaising between the agency and re:porter magazine (including editing copy, choosing images, hiring writers and photographers)

  • Developed campaign concepts and engaging copy that translates across all media including print, radio and digital

  • Provided support for press releases, social media and internal communications

  • Worked closely with the Marketing Director to implement sales and promotional concepts

  • Received training in SEO and Google Analytics

  • Built up a network of creative professionals such as photographers, videographers, influencers and more to ensure content is on-brand

Marketing & Event Coordinator

 

PharmAd Marketing Services Inc. - Mississauga, Ontario

February 2010 - December 2015

  • Assisted in the development of B2B and B2C media kits, brochures and marketing materials

  • Managed website content and social media campaigns

  • Managed all tradeshow events including bookings, booth design, installation and tear down

T E C H N I C A L

S K I L L S

Creative

Photoshop, Lightroom, Photography, Canva, iMovie

Social

Wordpress, Hootsuite, Sprout Social, Facebook, Facebook Ads Manager, Square Space, Instagram, YouTube, LinkedIn, Twitter, Pinterest, TikTok, SEO

Productivity

Microsoft Office, Powerpoint, Excel, Google Docs, Basecamp, Asana, Dropbox