Porter Airlines - Toronto, Ontario
Website Content & Email Marketing
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The company underwent a major initiative of revising all website content including new pages on all destinations, improved booking flow and enhanced user-friendly experience. SEO-related topics and research were required for every page on the website.
Examples Below
Website Copy
VIPorter Frequent Flyer Program
The goal was to establish a simple rewards program based on the amount of flights booked.
The Destinations
Responsible for leading a small team of writers and editing content for all the destinations Porter flies to.
Branding and Engaging Content
From the booking flow to onboard service, the goal was to showcase the airlines’ exceptional service while maintaining the brand voice throughout the website.
Destination: Chicago
A 500-word write up of places to eat, see and things to do in Chicago.
Destination: Muskoka, Canada
A 500-word write up of places to explore throughout Muskoka. All content was written with SEO keywords.
EMAIL MARKETING CAMPAIGNS
Porter’s email frequency was up to 4x week which included the following…
Sales and promotions
Frequent flyer updates on rewards program
Changes and additions to flight frequencies
The launch of new destinations